How to Work with the Media
Burma is not often covered in the mainstream media, so that’s why we need your help to get the word heard. The good news is the field of media is drastically changing, and there is a lot you can do to take control and spread the word.
Also, if you are holding a Burma event in your area, you can use these tactics and tools to spread the word.
First -
Message: Know what you want to say and communicate your message clearly and simply. Messages convey advocacy, action, and cultural or political positions. Try to set the stage for solutions that you want to see happen.
Target: Target your audience: Who are you trying to reach? Are you trying to get our lawmakers to hear you or are you just trying to tell your friends and family? Determine the scope of your media involvement. If you’re trying to target the local community to attract more members, for instance, then aim for the “Metro” section of your city’s major newspaper, as well as community papers and alternative weeklies or monthlies.
Some possibilities:
- Write a letter to the editor. While main big city newspapers are struggling, local newspapers are often thriving. Make sure you get your voice in. We have an easy mechanism set up right now for you to send a letter to the editor of your local newspaper. Click here.
- Blog: Whether you have a blog read by 800 people a day or just your mom reads it – blog about Burma! We can help you come up with ideas to. Check out our blog – read here.
- Facebook: About a third of people with smart phones check Facebook before getting out of bed in the morning. Make sure you use Facebook. You can either share things that we post on the US Campaign for Burma Facebook page or post something of your own. If you are holding an event at your school or community, make sure you use Facebook to help promote.
-Twitter: Twitter is a lot of fun because you can post more often and connect with interesting people. We keep our twitter feed updated so make sure to follow us. Retweet our tweets or tweet your own about #Burma. Or you can even ask @whitehouse, @statedept, or journalists why they aren’t doing enough for Burma.


